This discussion is for you to talk about what's working for you right now when it comes to marketing your music.
I think this will help other musicians and songwriters to prioritize their activities, since they'll be able to find out what's working for other people. This will be especially valuable to upcoming musicians.
So...what's working for you? What are you doing to sell music and get people to shows these days?
I think that an all fashioned phone call works wonder... People get thousands of emails inviting them to events, so the more personalized the better...
Whatever an artist establishes as 'working for them', the most important thing is to insure you maintain consistency. 80% of what will help you become successful involves fan interaction.
“Most artist fail. Not because their product wasn’t any good. They failed because not enough people knew about it. In other words, the marketing failed. Not only is marketing important, it’s pretty much everything. Being a successful artist requires so much more than just being a great singer”
Indie artist should solicit the help in areas they are unfamiliar with, or, they should read and practice to become efficient in all areas of inefficiency. Everything depends on your budget and the time frame you allow to reach each milestone in your music career.
YES!! Being consistent is absolutely the most important thing. You don't have to take "big steps" either. Just doing little things consistently really add up over the course of time.
If somebody takes only one thing away from this thread, this is the most important, I think.
Hey Dunno Man you said nothing works for you. Here are some things I have learned from David Hooper and Annie Jennings. First, at a gig remember to tell the story about your song. You'll need to learn when to present your music during your shows. Give away some product, leave flyers on tables, and get the audience involved. There are community newspapers that would love to do a story about you. Getting this done before your show is great. Also, I tried using my neighborhood cleaners to advertise one of my shows. It will help if you are a valuable customer. And that's when I sold more cds at The Hiram Coffee House (HIram Ga.) . When I sold cds I felt it was because I did all I could learn. Mostly, cds are sold when you make people want to have you in their home on cd. Ask them to sing with you and make sure they have a great time. Annie Jennings stated when you call for someone be brief. Say your name and phone number and let that be the last thing you say again at the end. That thought is for venues you are calling. Be excited when you leave and message.
Again, David Hooper has a great cd on marketing. Go to Music Marketing and look to the right. You will see this products. I would not mention any of the above if I had not tried his methods. Also, go to cdbaby.com and sell your product. When you do you should find an area for marketing your product. DiscMakers has reat ideas for musicians. Keep trying and don't give up. I am still learning and trying to sell the few I have left.
I feel I would have to refer this one to some friends in Houston, Texas.
BLAGGARDS ( Stout Irish Rock ).
For starters, there's your niche market. These guys know it, work it better than anyone I know.
Live shows are Remarkable, the energy level (band and fan base), the material well executed, bullet paced.
From a digital marketing standpoint, it appears that they're doing everything right.
Visit www.blaggards.com for a glimpse. The links are there to MySpace, Facebook, Twitter etc...
As in a vid posted by Phat Beat Productions (Seth Godin's sliced bread talk)...'Remarkable' is the key word.
Every Presenter that has hired this act, ALWAYS wants them back.
What's working for me...I'm 'very good' at what I do in a Live format. Time and $$$ spent on the right gear to sound great, performed at a better than average level...I'm still working on 'Remarkable'. db
Hey everybody,
Knowing where to start, having a plan and executing those things are the only thing that works for me.
I make a checklist each morning of 5 things that can get done during a normal business day. Then execute from there and cross those markers off the list. That way I know things are getting accomplished, and that feels good. Phone calls, social networks and good old fashion hand shaking are great ways to reach out to people along the way. Always treat people with the utmost respect. Always...
-James
Hey James...
Franklin Covey (and Dale Carnegie) would be proud. Well put.
These days a lot of us, myself included, tend to miss the obvious and the simpler, long proven and oft forgotten modes of doing business. I think tomorrow just got a bit easier. Thanks.