For years, I've considered the term networking to mean just that. It's a give and take, an exchange of ideas, making CONNECTIONS.
Connections such as getting artists or musicians in your community or tribe, whatever you consider it, in contact with others, perhaps the people that can help them achieve their goals.
An example might be helping a fellow musician get in touch with a club owner you work with that also books the kind of music your friend performs and performs well. It's a win win situation. Your pal gets a gig, the club owner gets a new viable act and you get...Well, what do you get?
This is where Networking for the sake of Networking comes in. Don't be afraid to pay it forward.
Call it Karma, or whatever you choose. Later on the club owner, while booking a show with you might ask you for another referral, showing confidence and trust in your judgement. Your musician pal will probably attempt to return the favor and be on the lookout for new venues for you as well. No guarantees, just a good way to conduct business
Perhaps this is a small town upbringing showing through, a bit too naive a way to look at things...But I'm not about to change the way I feel about how I should conduct business.
In that spirit...Just posted, is a video from Squidoo founder and marketing guru, Seth Godin. Well worth watching. I would suggest signing up for his blog as well. Great treasures of info daily. Usually much shorter than what's offered above.
Thanks for taking the time to read this.
Play Hard. Travel Safe. db
Tags: connections, op-ed, socialnetworking
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